Supermerchants
are retailers that have found that the marketing of food and sundries products
to consumers, foodservice operators and other small businesses is profitable
in itself, but more importantly, food marketing serves as the catalyst to
influence the consumption of even higher profit non-food merchandise. Supermerchants
are not bound by the traditions of the supermarket industry. Supermerchants
are driven by merchandise turnover. Supermerchant profitability is achieved
when quickly selling merchandise and not just when merchandise is purchased.
Supermerchants have put fun back into food shopping in the merchandise
being offered and in the prices rather than in the facilities.
Since
1980, J. M. Degen & Company, Inc. has been tracking the Membership Club Industry.
A decade later the Degen Company began publishing reports on the Supercenter
Industry.
Who
are these Supermerchant operators? What are their strategies for success?
What is their strategic direction? What is the future outlook for these unique
retailers? The Supermerchants reports provide the answers to these and
many other questions.
Consulting Services What Is A Supermerchant? How To Order Site Index Home
|