What is a Supermerchant®?
 
   

Supermerchants are retailers that have found that the marketing of food and sundries products to consumers, foodservice operators and other small businesses is profitable in itself, but more importantly, food marketing serves as the catalyst to influence the consumption of even higher profit non-food merchandise. Supermerchants are not bound by the traditions of the supermarket industry. Supermerchants are driven by merchandise turnover. Supermerchant profitability is achieved when quickly selling merchandise and not just when merchandise is purchased. Supermerchants have put fun back into food shopping — in the merchandise being offered and in the prices — rather than in the facilities.

Since 1980, J. M. Degen & Company, Inc. has been tracking the Membership Club Industry. A decade later the Degen Company began publishing reports on the Supercenter Industry.

Who are these Supermerchant operators? What are their strategies for success? What is their strategic direction? What is the future outlook for these unique retailers? The Supermerchants reports provide the answers to these and many other questions.

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